Taken from the Giving Tuesday website, it’s explained as the following
WHAT IS #GIVINGTUESDAY?
We have a day for giving thanks. We have two for getting deals. Now, we have #GivingTuesday, a global day dedicated to giving back. On Tuesday, December 1, 2015, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.
It’s a simple idea. Just find a way for your family, your community, your company or your organization to come together to give something more. Then tell everyone you can about how you are giving. Join us and be a part of a global celebration of a new tradition of generosity.
Of course, we wanted to jump on board. We have a soft spot in my heart for our four-legged furry friends. For every order we receive on December 1, 2015, on either our site or on our ETSY shop, we’ll donate $2 to The Humane Society of The United States. That money will be used to rescue pets and find them an appropriate home that they deeply deserve.
Thank you so much for helping us out by making a difference on Giving Tuesday.